Social Media and PR Coordinator, Fleetmatics

  • Manage Social Media for Fleetmatics brand (Facebook, Twitter, Google+, LinkedIn, YouTube, Blog)
  • Increased traffic to website via social referral by 17% YOY in 2013
  • Increased traffic to Fleetmatics Blog by 107% YOY in 2013
  • Write content for landing pages, blog posts, contributed pieces, email campaigns, and eBooks
  • Coordinate traffic between internal PR team and several external PR firms
  • Curate relevant B2B content and stay updated on industry trend
  • Manage social (Facebook, Twitter, LinkedIn) PPC campaigns and contests, including budget, target audience, and reporting

Marketing Coordinator, Fleetmatics

  • Project management for all marketing collateral
  • Assist marketing director with campaign planning and execution
  • Conduct customer interviews and craft into case studies and press releases
  • Lead Generation via Salesforce CRM System
  • Manage customer referral program and sales incentive program

Summer Clerk, Nolan Law Group

  • Assist paralegals and attorneys by organizing and tagging medical records
  • Directly communicate with hospital Records Departments to obtain relevant case support detail
  • Review incoming resumes for the hiring partner
  • Cover receptionist duties when needed

Marketing Writer/ Event Planner, Brain Injury Association of Illinois

  • Write collateral copy for marketing brochures
  • Contact over 50 companies to obtain donations for a silent auction
  • Contribute to planning annual Golf Tournament and Awards Dinner for 2009, 2010, and 2011
  • Write and deploy marketing emails via Constant Contact
  • Attend Annual Brain Injury Conference and run booth for BIAIL

Marketing Intern, Peapod, LLC

  • Completed competitive pricing and product reviews of key regional websites
  • Tracked 20 companies’ use of social media and provided Peapod with recommendations
  • Composed weekly reports of activity on Peapod Facebook fan page
  • Attended and participated in weekly marketing and mobile application launch meetings
  • Researched refer-a-friend incentive programs, use of SMS messages, and electronic payment programs and presented findings to the marketing team